VHB Young Talent Award 2017: Marten Risius’ Dissertation Awarded Best Publication in Business Administration

The dissertation of Marten Risius “Social Media Management – Advancing Social Media Analytics and Engagement” was awarded last year’s best publication in the entire field of Business Administration from a young researcher in Germany, Austria and Switzerland by the VHB (German Academic Association for Business Research). In his work Marten Risius combines modern information technology (e.g., textmining, webcrawling) with complex statistical analyses to support companies in coping with the challenges and benefits of social media (e.g., direct interaction, decentralized communication, personalized information). Marten Risius is postdoctorate to Prof. Heinzl’s chair of General Management and Information Systems. The award presentation will be held during the VHB spring meeting at the University of St. Gallen on June 8, 2017.